From increasing financial independence to changing investment preferences, there has been a significant shift in homeownership among women homebuyers in the last two years.
According to a study by Magicbricks, a growing number of women homebuyers are shifting their focus to premium properties, with the Rs 1-2 crore price range becoming the most sought-after budget category. The study highlights a significant rise in demand for high-value homes, driven by women’s increasing financial independence and a more prominent role in decision-making.
The study, which surveyed over 100,000 women buyers across 13 cities, including Mumbai, Thane, Navi Mumbai, Pune, New Delhi, Noida, Greater Noida, Gurugram, Hyderabad, Bengaluru, Chennai, Kolkata, and Ahmedabad, found notable trends. In 2023, 27.8% of women buyers sought homes in the Rs 1-2 crore range and by 2025, this share increased to 31.4%.
Similarly, the demand for properties above Rs 2 crore rose from 12.4% in 2023 to 14.7% in 2025, indicating a growing appetite for luxury real estate.
Bengaluru: The Most Preferred City
Data showed that Bengaluru emerged as the top city for women property buyers, with 26.5% of respondents favoring it, followed by Pune (14.8%) and Hyderabad (11.9%).
Experts suggest that Bengaluru’s appeal lies in its robust job market and relatively lower cost of living compared to major metros like Delhi and Mumbai. The growing trend of women investing in these urban hubs, which offer career opportunities, modern infrastructure, and a high standard of living, signals the increasing financial independence and decision-making power of women in the Indian real estate market.
Roshy Chhillar, Director at Landmark Group, emphasized how women are reshaping the real estate market.
“Women are no longer just buying properties for security; they are actively investing in real estate as an asset class that aligns with their evolving lifestyle and aspirations. As women’s influence continues to grow, we expect to see more projects designed to meet their unique needs,” she said.
Uptick in Investment Appetite
The data also reveals a significant increase in the investment willingness of women buyers, with their average property budgets nearly doubling between January 2023 and January 2025.
In New Delhi, the average investment from women homebuyers surged by 115%, while Noida and Greater Noida saw increases of 49.27% and 48.09%, respectively.
By January 2025, women in Delhi were investing an average of Rs 3.4 crore, while in Mumbai and Gurugram, the average budget stood at Rs 1.9 crore, reflecting their growing preference for premium real estate, the data showed.
Experts said that such a shift in the market highlights the changing dynamics, with women now playing a more pivotal role in the real estate sector, both as investors and decision-makers.
