Noida: Spectrum@Metro has announced the opening of 1 Cinemas, a premium six-screen multiplex designed to elevate the entertainment experience for visitors and families in the region. Located on the 3rd Floor of the mall, the newly launched multiplex spans approximately 55,000 sq. ft. and offers a total seating capacity of around 1,058 seats.
With advanced 4K projection, immersive 3D viewing, Dolby Atmos sound technology, and luxurious recliner seating, 1 Cinemas is a next-generation entertainment destination that blends comfort, technology, and convenience under one roof. The multiplex further strengthens Spectrum@Metro’s positioning as a holistic lifestyle and leisure destination that integrates shopping, dining, entertainment, and community experiences.
The opening is particularly significant as 1 Cinemas becomes the first premium multiplex within the catchment, catering to the entertainment preferences of families, young professionals, and cinema enthusiasts seeking elevated viewing experiences closer to home.
Commenting on the launch, Ajendra Singh, Vice President – Sales and Marketing, Spectrum@Metro, said, “The opening of 1 Cinemas is an important addition to the overall ecosystem we are building at Spectrum@Metro. Over the years, consumer expectations from retail destinations have evolved significantly, and people today are looking for experiences that go beyond shopping. Entertainment, food, leisure, and social engagement are now central to how families and young audiences spend their time. With 1 Cinemas, we are introducing the first premium multiplex experience in the catchment, offering advanced technology and a more immersive viewing environment. We believe this addition will further strengthen Spectrum@Metro’s position as a vibrant lifestyle destination where people can come together to relax, connect, and enjoy quality experiences.”
Designed to create a seamless customer journey, the multiplex also benefits from its integration with the mall’s wider food and dining ecosystem, allowing visitors to combine movies with social outings, dining experiences, and weekend leisure activities.
The addition of 1 Cinemas is expected to further enhance footfall and dwell time at Spectrum@Metro while reinforcing the mall’s focus on creating destination-led experiences for the surrounding residential and commercial catchment.
