In this interaction, Goldi Arora, Co-Founder & Managing Director of Property Master, shares his perspective on the evolving dynamics of NCR’s real estate market, emerging investment corridors, changing buyer aspirations, and the growing momentum in the luxury housing segment. He also discusses how infrastructure-led development, connectivity expansion, and shifting lifestyle preferences are shaping the next phase of real estate growth across the region.
1. How has the real estate advisory business evolved over the last decade?
Over the last decade, the role of a real estate advisor has evolved significantly from being transaction-driven to becoming far more strategic and consultative. Today’s buyers and investors are much more informed, and they expect advisors to offer market intelligence, long-term investment perspective, financial understanding, and lifestyle insight — not just property options. Technology has also transformed the business, with digital discovery, virtual walkthroughs, and data-led decision-making becoming central to the process. At the same time, regulatory reforms like RERA have improved transparency and professionalism across the sector. This evolution has made trust, credibility, and market expertise more important than ever before.
2. Which micro-markets are currently attracting the highest investor interest and why?
In NCR, Gurugram and Faridabad are currently emerging as two of the most closely watched investment destinations, although for very different reasons. In Gurugram, corridors such as Dwarka Expressway, Southern Peripheral Road, Golf Course Extension Road, and New Gurgaon continue attracting strong investor attention due to rapid infrastructure growth, premium residential developments, and proximity to major business districts. Faridabad, on the other hand, is witnessing growing interest because of improving connectivity, comparatively competitive pricing, large land banks availability, metro expansion, and increasing planned development along key corridors. Investors today are looking beyond conventional city centers and focusing more on future-ready micro-markets with long-term appreciation potential and evolving lifestyle ecosystems.
3. What kind of buyer profile is emerging in these high-growth corridors?
The buyer profile across emerging high-growth corridors has become far more diverse and aspirational over the last few years. Alongside traditional end-users and investors, we are now seeing strong participation from young entrepreneurs, senior corporate professionals, startup founders, NRIs, and even first-generation wealth creators. Buyers today are more lifestyle-conscious and future-oriented in their approach. They are evaluating projects not only for location advantages, but also for wellness features, community experiences, sustainability, work-from-home adaptability, and long-term value creation. Interestingly, there is also a noticeable shift toward younger buyers entering premium and luxury housing categories much earlier than before.
4. The luxury housing segment has witnessed remarkable growth. What is driving demand in this category?
The growth in the luxury housing segment is being driven by a clear shift in buyer priorities post-pandemic. As industry reports cite, Delhi NCR recorded 9,677 new residential unit launches in Q1 2026, marking a 32% fall over the previous quarter, and 26% higher on a y-o-y basis. Gurugram witnessed 73% of the quarterly launches, with majority of the launches in Q1-26 were in peripheral locations, including Manesar (38%), Dwarka Expressway (36%), and New Gurgaon (20%). Homebuyers today are placing far greater importance on space, privacy, wellness, and quality of living. Luxury is no longer viewed only through the lens of premium finishes or iconic addresses; it is increasingly about lifestyle experience and everyday comfort. Rising disposable incomes, wealth creation through entrepreneurship and capital markets, and growing global exposure among Indian buyers have also contributed to this demand. Additionally, many buyers now see luxury real estate as a stable long-term asset class that combines emotional value with financial appreciation potential.
5 .What trends do you believe will define the next phase of real estate growth in NCR?
The next phase of real estate growth in NCR will largely be driven by large-scale infrastructure expansion and the emergence of new connectivity-led urban corridors. Transformational projects such as the Noida International Airport, the Ganga Expressway, and the expanding RRTS network are already reshaping how buyers, investors, and businesses evaluate location potential across the region. These developments are expected to improve accessibility, unlock newer investment destinations, and strengthen the integration between NCR and surrounding growth centers. Alongside infrastructure, trends like mixed-use developments, sustainability-focused planning, smart living ecosystems, and premium community-driven housing are expected to define future demand. Buyers today are increasingly prioritizing long-term livability, connectivity, and overall quality of urban experience over purely speculative investments.
